Team
Builders behind Atlas.
Ed Jaeger
Founder & CEO
Company leadership, strategic partnerships, capital direction.
Noah Cohan
Head of Operations
Manufacturing execution, supplier coordination, product readiness, GTM operations.
Jody Lynch
Strategy & Growth
Commercial and military strategy, channel development, long-term growth planning.
Eric Jaeger
Overseas Production
International supplier coordination and production readiness.
Joe Natoli
Creative Director
Category positioning, brand narrative, and launch execution.
Holly Freeman
Finance
Financial oversight, controls, budgeting, and capital readiness.
Kurt Rieback
Sales
Sales strategy, customer relationships, and channel support.
Mason Jaeger
Sales
Sales support, outreach, and customer development.