Origin

Solving the problem
every e-bike owner
knows too well.

A beige Sprinter van parked on a sandy beach with a black roof rack, side windows, and a black utility box mounted on the rear. A black and green dirt bike is attached to the back of the van via an Atlas EBR1 rack

Atlas PowerLifts was born from a simple realization.
As e-bikes got heavier, transporting them got harder. Traditional racks required lifting, and ramps were bulky and inconvenient. While bikes evolved, racks didn’t.

So we built something new—a powered system that removes the strain and makes loading easier, safer, and more enjoyable.

What started as a simple idea became a complete rethink of the rack. Today, Atlas is building a modular platform designed to grow with how people move.

I’ve been creating practical, problem-solving products since my teens—driven by a simple instinct to build what I need but can’t find.

Atlas PowerLifts is my seventh venture, built to solve a challenge many outdoor enthusiasts face: how to keep exploring, adventuring, and staying active without being held back by heavy gear or awkward loading.

Transportation today comes in many forms—e-bikes, mountain bikes, cargo racks, motos, and more—but the one constant is the need for smarter, easier ways to move it all. Whether you're heading off-road, hitting the trails, or packing up for a weekend escape, Atlas lifts the load so you can focus on the experience, not the effort.

This isn't just about convenience—it's about freedom. Staying connected to the outdoors, doing what you love, and pushing further without physical limits. Atlas was born to elevate that freedom and empower people to enjoy life’s adventures for as long as they choose.

Welcome to Atlas PowerLifts

— Ed Jaeger

Mission