Legal

Privacy Policy

Last Updated: May 2026

Introduction

Atlas PowerLifts (“Atlas,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, purchase products, submit forms, or otherwise interact with our services.

By accessing or using our website, you consent to the practices described in this Privacy Policy.

1. Information We Collect

Personal Information You Provide

When you place an order, submit a form, subscribe to updates, or contact us, we may collect:

  • Name
  • Email address
  • Phone number
  • Billing and shipping address
  • Vehicle compatibility information
  • Order details
  • Communication preferences

Payment Information

Payments are securely processed through third-party payment providers. Atlas PowerLifts does not store full payment card information on our servers.

Automatically Collected Information

When you use our website, we may automatically collect:

  • IP address
  • Browser type
  • Device information
  • Referral URLs
  • Pages viewed
  • Time spent on site
  • Interaction behavior
  • Cookies and analytics data

2. How We Use Information

We use collected information to:

  • Process orders and payments
  • Provide customer support
  • Respond to inquiries
  • Verify compatibility submissions
  • Improve our products and services
  • Send shipping and order updates
  • Provide marketing communications
  • Prevent fraud and unauthorized activity
  • Analyze website performance and user behavior

3. Email Communications

If you subscribe to our newsletter or submit a contact form, we may send:

  • Product announcements
  • Reservation updates
  • Pre-order information
  • Marketing communications
  • Shipping updates
  • Customer support responses

You may unsubscribe at any time using the unsubscribe link included in emails.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Maintain website functionality
  • Remember preferences
  • Analyze traffic and usage behavior
  • Improve user experience
  • Support advertising and remarketing efforts

You may disable cookies through your browser settings, though some site functionality may be affected.

5. Sharing Information

We do not sell personal information.

We may share information with trusted third parties that help operate our business, including:

  • Shopify
  • Payment processors
  • Shipping providers
  • Analytics providers
  • Marketing platforms
  • Customer support systems

Information may also be disclosed if required by law or necessary to protect our rights, users, or business operations.

6. Data Security

We implement commercially reasonable security measures to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no internet transmission or storage system can be guaranteed to be 100% secure.

7. California Privacy Rights

If you are a California resident, you may have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to:

  • Request access to personal information
  • Request deletion of personal information
  • Correct inaccurate information
  • Know how information is collected and used

To exercise these rights, contact:

info@atlaspowerlifts.com

8. Third-Party Services

Our website may contain links to third-party services or platforms. Atlas PowerLifts is not responsible for the privacy practices of external websites or services.

9. Children’s Privacy

Atlas PowerLifts products and services are not directed toward individuals under 18 years of age. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy periodically. Updated versions will be posted on this page with a revised effective date.

11. Contact Information

Atlas PowerLifts

El Segundo, California

Email: info@atlaspowerlifts.com

Phone: TBD